One of the most common errors I see among companies committing to SEO is the fact they’ll write 4-5 internal blogs per month. With regards to visible sites and syndication, there is absolutely no defined strategy.
Why External Material is Vital – Backlinks would be the foundation of Google’s algorithm. Google views your website as definitive when other sites link returning to it. They don’t wish to see a site which is spammy linking returning to your website. If you try and control the system, you may get hit with a Google penalty and your site won’t rank whatsoever. You don’t want this. What Google desires to see is definitive and relatable backlinks talking about your website.
Distribution – Each time a company with a low domain authority writes 4-5 internal blogs per month, nobody is going to begin to see the content material. It’s the equivalent of writing an excellent novel and nobody reading it. (Learn more about domain authority here.) If you have a decent domain authority and you are writing great content material, there exists a good possibility it can get available on Google’s search engine, which is precisely what you would like from an internal perspective.
You should make sure your website has enough authority and credibility for your blogs (and your site) to rank. This is where backlinks enter into play. It can boost your credibility, that can also increase your domain authority.
Key Proportion – For each one hour your small business invests into SEO, 45 minutes needs to be spent trying to find distribution and 15 minutes needs to be spent writing the content material. Write less content material. Search for more distribution. This can be tough for many businesses to swallow, but it’s the cold hard facts. If your website ranks for long tail keywords for each and every blog post you write, you are able to disregard this ratio. For almost all sites which can be having difficulty ranking, this is where your focus needs to be.
Harold’s Hockey Shop – I’m a huge hockey fan so I’m going to make a fictitious small business in Columbus, Ohio (where my agency is located). The name with this clients are Harold’s Hockey Shop.
Let’s say Harold just exposed his hockey store in downtown Columbus. There are 10 other local hockey shops out and about that he has to compete with. His ultimate goal is to obtain on the 1st page of Google search engine rankings. This is a tough task considering his website is brand new and that he is competing against hockey shops that were in operation for 10-plus years. Basically If I were managing Harold’s SEO, before ever writing an internal blog post, I might reach out to the subsequent kinds of publications to begin my distribution strategy.
Outreach Strategy – Local blog in the Blue Jackets (Columbus’ NHL team). Harold is a large fan and could contribute valuable insight. National e-commerce site like TotalHockey.com where Harold could contribute content material to their blog about the top skates for top school players on a shoestring budget.
Neighborhood newspapers and mass media outlets where Harold could eventually be utilized for a source for pond hockey and roller skating related quotes. Local bars in Columbus which can be specifically designated as a Blue Jackets bar. Harold could contribute article content material to their site about his preferred Canadian draught beer or best hockey brews.
Focus on 4-5 external blogs – If Harold was able to forge relationships with 4-5 relatable sites such as the ones mentioned previously per month, he would not merely be reaching his target audience with quality content material, he’d likely get valuable brand recognition and one-way links pointing returning to his site. He would also gain awareness for his brand and he could generate referral traffic from his brand being mentioned within each blog post. Harold could also be considered more definitive as increasing numbers of content material gets published.
Harold will still must make sure the building blocks of his site (on-site SEO) is in good condition and also the user experience is first-rate. He has to submit his local address to some local directory, like Moz Local or Yext. Contributing external content material is merely one piece of the pie. Yet it may be the largest piece of the pie which is most overlooked. This might come as a shock to many, but start to look for further distribution and stop writing so much content material! Till you have solidified the relationship, of course.