Video email is actually a more efficient way of reaching potential customers, of promoting your products, services or events. The use of streaming video ads via emails brings a lot of advantages over text/image based emails. A streaming video is an excellent solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most significant characteristic, interactivity.
In other words, a relevant video is more attractive to the viewer, who consequently grows more responsive from what you must offer. Video e-mail marketing is currently more costa effective than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now less expensive to produce and distribute, and on the contrary, it makes customer targeting much easier too.
Video Email definition – Whenever we were to define video email marketing, it would be being a rich media advertising tool used by progressive organizations in order to promote services and products, by means of short, catchy, informative ads, with the goal of raising awareness for the viewer concerning the promoted products/services and drawing them into buying the above-mentioned products/services.
Characteristics of Video Email Marketing – It is actually common knowledge that today people consume videos in ever increasing numbers, with internet (PC,iPhone,iPad and Smarphones) outstripping the television. Information is delivered on-demand and also at a greater rate via video than through images.
The main advantage that videos in email marketing has on the traditional, text/image format approach is the fact that videos can get to the point faster and consume a shorter time in the viewer. As opposed to needing to read a page of text, seeking to “hit” the message that you’re actually attempting to deliver, you can provide the same message in a smaller timeframe in a more rich and rewarding manner.
Benefits of Email Online Video Marketing – If you decide to use video emails in your marketing campaigns then you can certainly capture the viewers attention easier and deliver your message to prospects much faster than simple text/images.
A youtube video ad can contain information, offers, invitations, membership reminders or even a product launch. Give a personalized message, a voiceover or music and you will have your viewers attention like never before. By using videos, the prospective customer can relate more to your company as well as what you’re promoting. To minimize cost, you are able to take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the end result is a powerful yet cheap branded ad.
Today’s technology offers you the chance to send a relevant video in email, stream your videos over a video landing page without eating up your bandwidth, then track traffic and analyze results. Appraise the impact that video emailing have versus HTML e-mail marketing. Decide on a emailing service that can tell you how and when your videos were played, the number of viewers clicked and visited your website after watching your ad, what percentage of these visits transformed into sales, and so on.
Why not also stream your video ad on your own websites homepage. It’s like handing out an organization card. Video will end up a progressively important sales and marketing tool, so allow it to be visible. Find a solution provider that will combine video emails with video streaming for your site.