They are saying that green is the new black. But don’t for just a moment feel that finding color inspiration in general starts and ends with all the color green! Becoming environmentally friendly definitely holds great potential, especially when considering how far this movement could go towards protecting nature and its beauty. Nevertheless the degree in which color may be inspired by nature extends well beyond shades of green.
It’s diversity makes nature an endless method to obtain inspiration for new ideas and strategies to choosing color. Stop and think for a moment from the sheer variety of natural landscapes which one can find throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to the local farmer’s market are common places with colors inspired by nature.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to get that way because we’re utilized to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change using the changing seasons. Picture a green tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter.
Now take that same rolling hill filled with flowers and imagine how it changes not from season to season, but daily. Picture in your head those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. Observe how even everyday alterations in the climate can trigger new bursts of color inspiration?
The next time you’re looking for the ideal color combination to your fashion or graphic designs, a client’s brand, or for the launch of any new product that promises to save the planet, let nature inspire you. It’s everywhere you look regardless of whether you’re relaxing in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is easy making use of your Pantone color system!