Before you decide to select what you think is an ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. You see, different colors have different meanings to various people. If you’re brand new to the cultural significance of a certain color this product, brand, or identity you’re promoting could end up failing before it comes with a possibility to explode! Let’s take a closer inspection with the cultural significance of color by two of today’s emerging economies.
In China, the hue red could very well be the most important. No where is this color more prominent than in the Chinese flag. Representing good fortune and joy, red is amongst the most used colors during Chinese holidays and family gatherings. Also, it is the color the Chinese associate with fire, among the five elements its people believe create precisely what exists naturally.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color the Chinese associate with another from the five elements, the planet earth, and as such, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s in contrast to Western cultures the location where the color white is commonly used to symbolize purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of any union of two individuals, colour red also symbolizes fertility and prosperity. The color green represents the harvest or even a new beginning and, as in America, green is symbolic of nature. In India green is also the colour employed to honor Islam.
As popular as green is, don’t make use of it if you are considering using the services of Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like individuals in South America, green represents death. But in between East, green is definitely the hue of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the incorrect color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you do your research!